ZyseMe news and archive

H&M starts selling "tailor-made" shirts through H&M Lab platform

The Swedish multinational group H&M has just created a new platform under the name of H&M Lab. A digital portal, for now exclusively operative in Germany, through which it will market the latest services, its newest products and all the innovations created by its research "hub", The Laboratory. It will also be looking for new collaborations and...

Fashion Featured

H&M harnesses AI to test online tailoring feature

With a little help from algorithms and artificial intelligence, accessible and affordable tailored clothing might soon become a reality. Swedish fast fashion retailer H&M and Berlin-based start-up ZyseMe have partnered up to test an offering for tailor-made clothing online. The new Just.Perfect project, which has been trialled exclusively in...