Latest Fashion Trends

Inside Fashion in Helsinki 2026: From shaping Nordic identity to platforming new voices

This month, Helsinki is preparing for a new edition of its annual Fashion in Helsinki event. With an official schedule running May 26 to 30, the occasion is overflowing with independent, young, and in some cases well-established talent from the region, underlining the city’s status as a growing fashion capital. While many of these locations...

Fashion

Baziszt: a French success story in the men's bohemian chic segment

Paris - Identifying an untapped niche and responding to it with a coherent offering is the trajectory illustrated by Baziszt, an independent French brand positioned in men's bohemian chic. The success story of Baziszt began with a realisation: a segment in the menswear market was vacant, that of bohemian chic. “In that beach party, wedding, and...

Fashion |Interview

Mytheresa's chief buyer: "Demand for individuality is rising"

Fashion Weeks in the major fashion capitals concluded a few weeks ago, giving the industry time to process a surprisingly quiet season. In conversation with FashionUnited, Tiffany Hsu, chief buying officer at Mytheresa, reflects on the autumn/winter 2026 season. She explains which trends, collections and runway moments are particularly relevant...

Fashion |In Pictures

Fall/Holiday 26 trend: Tactile outerwear from Prada, Dries Van Noten, Chloé and more

In a digital-first age, the physical sensation of touch has never been more important. For the Fall/Winter 2026 season, designers are responding by prioritizing tactile, textured fabrics for outerwear. Embracing a broader folkloric trend, many of this season's coats feature artisanal, hand-crafted patchwork designs that blend various contrasting...