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Fashion |Interview

Sneaker expert: The ‘trend’ is moving towards the non-trend

Amadeus Thüner is one of the most renowned sneaker experts in Germany, having been in the ‘game’ for almost 20 years. In conversation with FashionUnited, he gives a glimpse into upcoming trends, reveals his dream collaboration, and proves that “sneakerheads” don’t just have trainers in their wardrobes. About Amadeus Thüner As the founder of Oh!...

Fashion

Aesthetics, sustainability and functionality: The keys to success in swimwear fashion

"I’ve been in this business for many years, and I can tell you that if you manage a loss of -6 percent this year, you’re doing incredibly well. The average industry loss is between -25 and -30 percent." With this bold statement, Dutch trend forecaster David Shah opened his seminar on trends set to impact the textile sector —especially in...

Fashion |Interview

ENG: How the Chinese concept store attracts customers in times of crisis

Young fashion retailers, such as the Chinese concept store ENG, are managing to attract customers worldwide despite the difficult economic situation. They offer a product range and shopping experience that is not only attractive to local customers, but also has its finger on the pulse internationally. In the bricks-and-mortar retail sector of...

Fashion

SS25 Print and Pattern Trend: Plaid

Perhaps surprisingly for the spring season, plaid will be a key pattern for SS25. The word is derived from the Scottish Gaelic term "plaide," originally referring to a blanket or cloak. Over time, the fabric was woven in distinctive checked patterns, with unique designs for different clans. It is so versatile that these days it is found in...