Italy’s 10 Corso Como is set to open its second mainline location in China later this year in Beijing, following the successful

opening of its Shanghai store last year.

Located in the Shin Kong Place, a high-end shopping centre featuring luxury brands such as Bottega Veneta, Marc Jacobs, Ralph Lauren and Dolce & Gabbana, the new 10 Corso Como store will occupy nearly 12,000 square feet of retail space.

The expansion is part of its on-going partnership with Trendy International Group that assisted with the opening of its first store on the mainline in Shanghai, which is housed in a 27,000 square foot, four-level glass-encased structure on Nanjing West Road, a high-end shopping street in the city.

Like the Shanghai store, the Beijing location will offer a selection of fashion and lifestyle brands from renowned and emerging designers, including a pop-up dedicated to showcasing work from Chinese designers, as well as an art gallery, sculpture garden, a gourmet Italian restaurant and bar, and a spa.

10 Corso Como was founded in Milan in 1990 by Carla Sozzani, a former fashion editor, and was conceived around the concept of presenting a unique retail space that blended together art, music, fashion, design and cuisine in a single place. The Beijing location will join its existing stores in Milan, Seoul and Shanghai.


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