Inspired by vibrant music, fashion, and film scenes, independent womenswear brand'18 and East' made its debut. The label focuses on a girl with an individual style, and a passion for life. The collection features feminine shapes, and edgy style pieces decorated with birds, and floral prints. The 18 and East consumer enjoys vintage shopping, and flicking through magazines for inspiration.
18 and East is currently available from Clothing at Tesco. In the near future, the line will be stocked at New Look and Peacocks.