26th IAF World Apparel Convention to be held in Hong Kong

The IAF is proud to announce that the 26ste IAF World Apparel

Convention will be held on October 5th – 7th, 2010, in Hong Kong. After 13 years the International Apparel Federation (IAF) will return to Hong Kong for its annual convention. The 26th IAF World Apparel Convention will be held from 5 – 7 October 2010 in the Hong Kong Convention & Exhibition Centre. Nearly 300 delegates across the apparel supply chain, including key industry executives from around the world will gather in Autumn 2010 to explore how retailer brands, internet and green manufacturing are transforming the fashion business. The convention will run in tandem with Interstoff Asia Essential Autumn.  

The fashion sector has been hit by the global financial upheaval, albeit with a certain delay. Revenue growth has stagnated and in many cases companies and brands have experienced a decrease in sales. Prices have been under pressure, margins have suffered and consumers have cut donw their spending on clothing. On the other hand creativity and innovation offer new possibilities in a world that becomes more and more digital.
 
The 26th IAF World Apparel Convention in Hong Kong will help participants identify winning strategies and ideas for production, sourcing and distribution of fashion. Difficult times are also times of opportunity. It is during such times that careful sourcing, advanced IT systems, coherent environmental and social responsibility policies and innovative design and marketing can make a huge difference.

Theme
Meet and talk with industry leaders, international brands, retailers and thought innovators from across the value chain over how retailers brands, the internet and green manufacturing are transforming the fashion business. Learn how the Asian apparel industry is viewed by international buyers. Be part of the leading knowledge and international networking event for the apparel industry.

Registration
Registration is online! Delegates can register via www.iafnet.com. If you are a resident from China, Hong Kong, Taiwan and Macau you can register via the special button on the IAF website.
 
IAF members - Eur 750
Partner program IAF members - Eur 450
Non-IAF members - Eur 875
Partner program non-IAF members - Eur 575
 
Study Tour
The Study Tour, which will take place following the convention,  will include a trip to a typical Chinese apparel manufacturing plant, The tour will be traveling around Hangzhou area which is located in the southwest of Shanghai.  Hangzhou is a city with 2200-year history which also is one of the eighth capitals in China from the ancient time. We will visit the Textile market RUM. This new market is using advanced technology and comprehensive services. Hangzhou is a place not only important in textile and apparel industry.  Its landscape is also magnificent. The most classic spot of Hangzhou is Xihu, a historic lake that has been famous since ancient time and with many historic sites nearby.  Furthermore, visits to Wuzhen Watertown and Shanghai have been planned as part of the Study Tour. More information and participation fees about the Study Tour are on the www.iafnet.com.
 
Sponsors
The IAF convention is co-organized by the Messe Frankfurt Hong Kong. Confirmed sponsors and partners of the IAF World Apparel Convention include Checkpoint, Lectra, Mod’Spe Paris, Gerber, WRAP, Avery Dennison, HKTDC. Sponsors for the IAF Golf tournament include A&E and Scoville  Partners: SFBC, HKRITA, CITA, HKAS, WGSN, Textiles Intelligence, Just- Style,  Textile Council of Hong Kong ltd. IAF would like to thank these organizations for their continuous and loyal support.

IAF is still actively pursuing potential sponsors for the upcoming 26th IAF World Apparel Convention. Being an official sponsor of the IAF has many advantages. All communication related activities, such as the website, press releases, posters and advertisements will carry sponsors’ logos. Depending on the sponsorship package, an organization can be represented in various ways leading up to, and at, the upcoming convention. Should you be interested in sponsoring the 26th IAF World Apparel Convention, please contact the IAF Secretariat on +31 30 2320906 or at wiegman@iafnet.com.