60 seconds with...Alexandra Bergman

Alexandra Bergman, Director, Boutique Agency UK. “I have

always been interested in fashion from an early age, I went to a menswear show aged 11, fell in love with the vibe and then I knew that's what I wanted to do. I started off as a buyer for a chain store and then moved into wholesale”.

Education

Channing School for girls in London.

Fashion degree at Leeds Metropolitan University.

Achievements

My greatest achievement has been building our main brand Yaya in the UK. I started with 30 stockists and within the last 2 years, we now have 200 and the turnover has increased tenfold.

Boutique Agency UK now represents 5 brands including clothing, jewellery, tights and denim.

Currently working on

We are currently working on selling the summer 2012 collections, Yaya has a fantastic collection for summer with vibrant colors, styles include light weight knits, printed dresses and slouchy trousers.

This is a great time for me, as selling is what I love to do.

Goals

To continue to build our agency and the brands which we represent, so that they are among the best-selling brands in the UK.

Angela González-Rodríguez