A redefining season at CPH Vision & Terminal-2

Looking upon the forthcoming S/S 12 season, we feel that time

has come to recognize design and fashion for the form of art, it truly is. Focus has - for too long - been on individuals wearing garments instead of the constructed, design creations. Representing Copenhagen’s two leading trade fairs CPH Vision & Terminal-2, we wish to draw the spotlight back to the basics - onto art and innovation.

Every season, we work hard and intense to create an accessible trade fair platform presenting CPH Vision & Terminal-2 as much more than a fashion trade fair. Not only a platform for fashion brands to present their latest collections and create business, but also a place for new emerging designers to showcase their collection and talent to buyers worldwide. With this strategy, we ensure both an evolving and continuous creativity and strong and ongoing business in the industry.

Focus this season has been our relation to the exhibitors - Service level is raised to a higher level and everything is made more straightforward for our exhibitors and visitors. The free admission for visitors is a big step for the Copenhagen Fashion Week and will definitely attract more buyers with a result of new signings. Furthermore, we are happy to introduce a new scanning system. This season, all exhibitors will be able to scan all of their stand visitors. The registration of the visitors secure all information is correct in the fast moving exhibitor stand and a complete visitor list can afterwards be collected for the benefit of both seller and client. Changes for better, which can only turn into a success - something we can extend with new exciting initiatives for each season.

The Vision Family is also looking towards brighter days in several other ways as many thrilling changes are in process and it is starting to show! Our website www.CopenhagenFashionFairs.com now has a whole new identity. Inspired by the new S/S 12 campaign - the colors are brighter, the look is sharper, while more dynamically reflecting the strong appearance of Copenhagen Fashion Fairs. From a new creative view on fashion, we created a campaign that sums up, what CPH Vision & Terminal are all about; Innovation, business and creativity. The ideas and inspiration behind the campaign are also thought into the interior decoration of CPH Vision, whereas the famous flower stylist Nicolai Bergmann will create an inspiring universe of flowers. The new campaign adorns the front page of our website whereas you can also find inspiration and news from the newly launched CFF BLOG. Next tradeshow will be running from 4-6th of August and opening hours will be Thursday-Friday 10AM-7PM, Saturday 10AM-6PM.

CPH VISION
CPH Vision
4-6th. August, Øksnehallen
Halmtorvet 11, 1700 Copenhagen V
0045 39648586
www.copenhagenfashionfairs.com

CPH Vision continues to grow and the forthcoming season we present an even stronger profile and design-driven portfolio. The focus is on Scandinavian design, feminine fashion, well-established international designer brands as well as up-and-coming designers. This makes CPH Vision the place to discover something new and interesting. The brands will be presented in beautiful Nordic lifestyle surroundings. Egekilde will follow up on last year's unique floral arrangement and you will have to hold your breath, when the world famous florist Nicolai Bergmann presents his unique flower creation in the garden in front of Oeksnehallen. Approximately 160 exhibitors will attend in August, amongst them Twist & Tango, Naledi, Ilse Jacobsen, Apair, Liebeskind Berlin and Helje Hamre.

Terminal-2
4-6th. August, Terminal 2
Otto Busses Vej 5A
Bygning OBV 037
2450 Copenhagen SV
0045 39648586,
www.terminal-2.dk

Terminal-2 is the melting pot for buyers and an exclusive mix of Scandinavian and international brands aimed at a contemporary audience - reflecting the best brands of today's market. Here you find everything from high-end heritage brands to denim and urban-wear brands. The atmosphere will be intense as always as the inspiration for the surroundings comes from the increasing influence of heritage brands - in terms of craftsmanship, tradition and history. Cool new brands and big international names are on the agenda – We will present approximately 150 exhibitors with brands like Adidas Originals, True Rebel, Resteröds, Dr. Denim, Boomerang and WeSC.

This season we proudly present three fantastic shows during Copenhagen Fashion Week:

CPH Vision Press Show - Wednesday August 3rd 2011.

Terminal-2 Press Show - Wednesday August 3rd 2011.

Designers' Nest Show & Award - Friday August 5rd 2011.

CPH Vision and Terminal-2 are each season kicked-off with press shows at sensational venues and fashion forward stylists, showing what the exhibitors are made of, making them both one-to-watch for both Scandinavian and international press, buyers, bloggers and great fashion personalities. All carefully selected and invited by The Vision Family.

The pride of the Copenhagen Fashion Fairs is the Designers Nest Show & Award - a design contest for up-and coming Scandinavian students, awarding the most promising and talented, with the grand prize of 50.000 Dkr. Presented by HRH Crown Princess Mary, patron of Designers Nest. Designers’ Nest receives great recognition in Europe and to continue this evolving process, we have invited five international fashion personalities to be a part of the Panel of Judges – soon to be announced. With an everlasting strong focus on helping new up-and-coming designers showcasing their collections for press and buyers, we are also pleased already to announce a collaboration with “Not Just a label” the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion the leading global directory for emerging fashion designers and nothing less than Vogue Italia.

Please follow this LINK to see the latest article from Vogue Italia.

This season we also present the Designers’ Nest Exhibition at CPH Vision with beautiful outfits from the Design students from eight Scandinavian Schools. The Exhibition will take place at the entrance of CPH Vision, open in Thursday the 4th-6th of August.

Finally Copenhagen Fashion Fairs make sure to close off the Copenhagen Fashion Week in stylish celebration, with the exclusive CPH Vision Party, which will take place in the Meatpacking district. A surprisingly evening, where networks are top of mind, not to mention an unlimited fantastic music lineup.
The trade fairs has of course a packed schedule of daily events and after hour parties hosted by magazines and designers.

We look forward to seeing you at CPH vision & Terminal-2 for a new inspiring SS/12 Season! For all press enquiries, please contact

Natasha Skou, ns@cphvision.dk
Ph: +45 3964 8586