Actress Eva Mendes partnering with New York & Company

Hollywood star Eva Mendes has inked a partnership

deal with American retailer New York & Company to launch her own ready-to-wear fashion line.

The multi-year agreement will see Mendes creating co-branded seasonal capsule collections featuring office-to-evening apparel and accessories, which will be available at New York & Company stores across America and online from autumn 2013.

The to-be-named label will be inspired by Mendes' own personal style and red carpet looks, in a collection that will include items to take women from office to evening as part of a new strategy for NY&C, which is well known for providing modern multi-functional affordable wear-to-work solutions.

Mendes will collaborate with the NY&C design team to create the seasonal collections and the line will be delivered four times a year and be priced in line with the retailer’s affordable fashion pricing commitment for consumers.

Commenting on the partnership, Mendes said: "As a retailer, New York & Company is focused on delivering affordable fashion with the energy, excitement and style of New York City, and I'm thrilled to collaborate with the design team to infuse my personal style and aesthetic into this core direction.

“We've already begun work on the collection and the creative energy of the whole team is fantastic. I can't wait to launch the Fall line and to help women across America feel empowered, glamorous and confident in the way they're dressed."

Greg Scott, CEO of NY&C, added: "Eva has immense appeal among women today and she exemplifies modern empowering style. We are thrilled to collaborate with such a fabulous actress, humanitarian and style icon on this new label and overall initiative to expand our offering for shoppers.

“Our mission as a retailer is to help women look great and feel good by delivering fashion-right modern apparel for the workplace.  This collaboration with Eva and the forthcoming collections help us achieve that mission, as well as expand into evening solutions that leverage Eva's stunning red carpet influences."

Additionally, Mendes will serve as a NY&C brand ambassador and will star in the ad campaign to promote her fashion line.