Addictive Interactive launches loyalty points

Addictive Interactive have announced the full launch

of addictivepoints, the loyalty points platform that allows businesses to reward their customers for interacting and engaging with their brands.

Traditional loyalty schemes typically reward only purchasing, whereas addictivepoints rewards an array of everyday interactions including liking, sharing, commenting, registering, reviewing, purchasing and more. The data derived from the addictivepoints platform provides businesses with real value by giving them unrivalled insight into their audiences’ behaviour, as well as driving sales and further interaction. The team behind addictivepoints includes former top executives from Google, Groupon and Ebiquity. Consumers can set up an account in minutes and can be rewarded for interactions with any brand in the addictivepoints partner network. They can redeem their points via the consumer section of the site on products from a range of over 600 shopping partners including Topman and Nike.

Sarah-Jane Thomson, CEO, comments: “Retailers across the world have recognised the crucial importance of driving consumer engagement with their brands. addictivepoints is the first and only rewards platform to accelerate this behaviour, and in doing so helps increase sales and retention. It is loyalty made social.”