ADF to distribute Calvin Klein in Latin America
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Calvin Klein has signed a distribution and retail store licensing deal with American
Designer Fashion S.A., an affiliated company of American Sportswear S.A., both part of the ASW Group.The agreement will allow ADF to exclusively distribute Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein white label product categories and accessories in Latin America, excluding Brazil and Mexico, as well as several Caribbean countries, and certain duty free rights in Brazil and Mexico.
Additionally, ADF has assumed the operations for 18 freestanding Calvin Klein Jeans and Calvin Klein Underwear stores in Chile, Colombia, Costa Rica, Panama, and Peru.
“As experts in the Latin American region, including as distributor for our sister company, Tommy Hilfiger, ASW Group represents the best partner for our Calvin Klein brands,” said Tom Murry, Chief Executive Officer, Calvin Klein, Inc. “We look forward to the opportunities this new arrangement brings to expand our businesses in this important growth market.”
Solly Azrak, CEO, ASW Group, added: “It is an honour to incorporate Calvin Klein brands into our portfolio. Our vision is to leverage the strong global brand awareness of Calvin Klein and our current infrastructure and regional footprint in Latin America to successfully position Calvin Klein as one of the preeminent global designer brands in the fashion industry in the region. We are excited at the opportunity this agreement presents.”