Adidas appoints Dirk Schonberger as creative director

Adidas has appointed designer Dirk Schönberger as

creative director for its Sport Syle division with immediate effect.

In his new role, Schönberger will define a coherent visual language and ensure innovative, inspirational design for all of the Sport Style collections.

“By appointing Mr. Schönberger, Adidas will guarantee the successful development of the Sport Style division as well as bring it to the next level,” Hermann Deininger, Chief Marketing Officer Adidas Sport Style division, said.

The Adidas Sport Style division targets the lifestyle and fashion consumer on different levels with Y-3, Originals, adidas SLVR, Porsche Design Sport and Neo. For Adidas, Dirk Schönberger not only represents an excellent design sensibility, he also has vast professional experience in the fashion industry on the highest level.

Dirk Schönberger previously held the position of creative director for Joop from 2007 until end of December 2009.