Adidas SLVR preview

Whilst the football fever is taking over the world, adidas is giving an exclusive preview of its

AW11 SLVR campaign featuring international soccer star Kaká. The adidas SLVR will zoom in on the Brazilian player, who was the winner of the FIFA World Cup 2002 with his Brazil National Team, Champion of the Uefa Champions League in 2007 and Champion of the FIFA Club World Cup in 2007 with AC Milan.

The visuals will make their worldwide debut in August 2010 with a print campaign in international fashion publications as well as a short online film, which will feature Kaká alongside adidas tennis star, Daniela Hantuchova and a group of models. With photography and filming by Will Davidson, styling by Simon Foxton and Jay Massacret, and Creative Direction by Pietschlim, the campaign will reflect the character of the SLVR collection. adidas SLVR is a sport inspired fashion label, which emphasizes on innovation and subtle design.