Aftershock London to open US flagship store

British womenswear and accessories brand Aftershock London

is launching its first US flagship store in Dallas this month.

The brand, known for its embellished womenswear and eveningwear pieces, has more than 100 stores and concessions in the UK and across the world, and this store located at the Preston Center Plaza in Dallas will mark the brands first American store.

Imran Sheikh, US director for Aftershock London, said: “Great consideration went into selecting the city for the flagship store. We researched every key location in the US, and Dallas had a large number for unique features that made it an excellent place to launch our brand.

"We toured all DFW malls and shopping centres extensively and instantly felt that the Plaza at Preston Center was the perfect fit for us. We are very happy to be a part of the exciting times ahead at the Plaza."

In conjunction with the store’s opening, Aftershock London is launching an e-commerce site, which will offer national coverage and the brand is planning to expand through the Texas state and the country over the next few years as the label continues to grow via its successful franchise programme.