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Alessandra Carra to take on CEO role at Agnona

25 Mar 2014

Alessandra Carra, who is set to depart from her current role as CEO at Emilio Pucci,

has been named Chief Executive Officer at Italian womenswear label Agnona. Carra will join the Italian label in May and will be succeeding Agnona current CEO, Bruno LaGuardia, who will be appointed member of the board.

Agnona, which was acquired by the Ermenegildo Zegna Group in 1999, is currently in an expansion phase and the group's CEO Gildo Zegna has been investing in the label's future development over the past few months.

In 2013, Zegna appointed Stefano Pilati as creative director for the womenswear label and is currently expanding the Agnona product range by introducing a handbag line and footwear collection. The sixty year old company, known traditional for its use of cashmere, recently signed a deal with Marcolin Group to manufacture luxury eyewear as well.

"Alessandra Carra, I believe, will be strategically involved in developing the unique potential of Agnona as one of the brands leading the luxury worldwide market," said Zegna in a statement. He told WWD that he was "convinced [Carra] has the necessary skills and knowledge to lead this project," adding that she is "rooted expertise in the business development of luxury womenswear".

Carra shared her enthusiasm to become part of the project and added that her priority will be "to work on a strategic development plan to support Stefano Pilati's framework built over the past year".