Alexa Chung launching denim collection with AG

TV personality and model Alexa Chung is teaming up with California-based denim brand Adriano Goldschmied (AG) to

launch a capsule womenswear collection of denim comprising of “missing pieces” from her “dream denim wardrobe”.

The 20-piece collection will launch in spring 2015 and will include vintage-inspired overalls, dresses, T-shirts and high-waisted jeans, as well as blouses in a palette of pale pink, cream, rusty red and army green.

Commenting on the collaboration, Chung said: “The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late-1960s, early-1970s aesthetic.”

The line will be available from January 2015 at select AG wholesale accounts as well as its retail stores and e-commerce site, and it has been reported that Selfridges and Net-a-Porter.com have also expressed an interest in stocking the line. Retail pricing will range between 70 and 300 dollars.

Chung has previously collaborated with American retailer Madewell on a capsule womenswear line in 2011, and has on-going beauty partnerships with both Eyeko and Nails Inc.