AlexandAlexa debuts in-house brand

Leading childrenswear retailer AlexandAlexa.com is

launching its first, designer brand, Kickle that has been designed exclusively in-house.

The debut collection comprises of seven unique styles in varying colour ranges and themes have been inspired by a variety of films, foods, eras and global locations.

Highlight of the collection are the Sweet Treat Smocks inspired by the rainbow rows of traditional jarred sweets placed on a shop shelf. Each smock dress is a block bold hue - blue, pink, purple and green - contrasted with zingy neon detailing on the pockets and outer zips.

The rest of the range for girls aged 2-12 years includes The Gatsby Swing Dresses, Getaway Gowns, The Hamptons Dresses, Angels Jumpsuits, Prom Queen Dresses, Apron Day Dresses and 60s Bubbles. Each line has at least two different colourways, with prices ranging from £50 - £75.