Alexander Wang relaunches website

AlexanderWang.com has been re-launched and is

now live, featuring mainline, T diffusion line and accessories for sale all in one place.

It’s about ‘elevating the shopping and editorial experience’ explain Wang head honchos. So design features devised by of-the-moment, creative digital agency, Create The Group, include new exclusive opportunities and content.

Look out for videos, including the new one shot by Craig Mcdean, behind the scenes footage, and editorials, such as Anna Della Russo shopping the Wang flagship Soho store.

‘Flashbacks’ looks back to the history of the brand, whilst a new feature will see Wang collaborate with an artist, each season, to create bespoke masks to cover models faces on the product shots. First up; Terence Koh.

It’s Wang style to the button.