Alexis Smith Lingerie inks deal with New Look
By FashionUnited
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Alexis Smith lingerie, the brand which provides a wide choice of
lingerie with bras designed especially for women with large cup sizes and small back sizes, have signed a retail contract with New Look.Launched in 2010, the brand which is currently fronted by The Only Way is Essex star Jessica Wright, has grown significantly over the past two years after lingerie designer Alexis Smith realised how many women with big busts and small frames were looking for feminine bras with matching briefs.
The expansion into New Look will see the lingerie brand stock four of the label sets on the designer section of the retailer’s website.
Commenting on her new stockist, MD and designer Smith, said: “I am thrilled that the Alexis Smith brand will now be available on New Look online. New Look is one of the UK's leading fashion retailers and both Alexis Smith and New Look share the same fashion forward customers.
“New Look online is a one-stop-shop for head to toe fashion and I’m delighted that we are a part of it.”
New Look sell a number of third-party brands on their website such as womenswear labels Motel, Lipsy and Vila, which they introduced in 2011 as a way to drive online sales.
Alexis Smith
New Look