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AllSaints to debut at New York Fashion Week

By FashionUnited


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British fashion retailer AllSaints is to make its New York

Fashion Week debut this September to showcase its Spring/Summer 2014 collection.

The high street brand will hold a presentation on Sunday, September 8 and Monday, September 9, which promises to "disrupt the format of the traditional fashion show and integrate product, digital and music" in an "interesting and immersive" way.

In addition to the presentation, the retailer will also be arranging one-on-one appointments for press and buyers with its Chief Creative Director Wil Beedle and its CEO William Kim.

AllSaints isn’t the first high street name to align itself with fashion week, back in February London Fashion Week saw Whistles hold an intimate salon-style presentation, while Rihanna debut her collaboration with River Island with a podium-style catwalk show, and H&M showcased their autumn collection during Paris Fashion Week.
New York Fashion Week
Wil Beedle