Amazon to close fashion website

Amazon.com announced that it is closing its fashion website endless.com by the end

of the month. The world’s largest Internet retailer is focusing on a new, upgraded apparel and accessories section of its main website.

From Thursday this week, endless.com will become part of Amazon.com/Fashion, according to a statement on the front page of endless.com.

Starting next week, customers will be able to buy a large selection of shoes, handbags, jewellery and watches from more brands from Amazon’s main website, along with apparel.

“We are shifting our Endless business to Amazon in order to focus on the Amazon Fashion experience,” an Amazon spokesman said. Zappos and Shopbop, two other fashion websites owned by Amazon, are staying.

“Between Amazon, Shopbop and Zappos, our customers have easy access to an assortment of quality brands and a variety of shopping experiences for any fashion need,” the spokesman added.