Another8 signs concession deals

Emerging British label Another8, which debuted last year, has secured two concession deals with Topshop and Asos to expand

its distribution.

The London-based label will open a concession at Topshop’s Oxford Street flagship store later this month, featuring the best picks of its two current collections which are inspired by 1990s urban dance movements.

While an upcoming collection will launch on Asos as it looks to build upon the opening of its first pop-up store in the Boxpark in Shoreditch that opened last month.

Initially Asos will stock 13 options from the collection, increasing to 25 later in the year, while Topshop will feature 20 pieces at its launch.

The new label has already gathered quite a following with the likes of Ellie Goulding and model Cara Delevigne seen wearing pieces from the brand, which currently stocks statement separates and premium leather pieces with prices ranging from 25 pounds to 290 pounds.