Anthropologie opens first store in mainline Europe

American fashion and lifestyle brand Anthropologie, part of the Urban Outfitters group has opened its

first mainline Europe store in Paris over the weekend.

Located in the renowned Parisian department store Le BHV Marais, the store which offers a specially selected of home and fashion pieces, opened on September 5.

The visual feel of the store takes inspiration from its home collection concept for autumn ‘Field’ and features a three dimensional photographic display comprising of a canvas backdrop beginning as a photographic mural of a wheat field which then blends into a painted reflection of the same photo. Cut as it progresses, the painting becomes three dimensional with the addition of handmade and real wheat which appears to be growing out of the floor in front of the painting.

The 'Field' concept is carried on in store, with horseshoes, vintage saddles, rosettes and trophies woven into the space.

The Paris store joins Anthropologie’s four boutiques in the UK, in London, Edinburgh and Guildford.