Asda launches UK dating website

Asda has launched a UK dating website, which will match potential partners through the contents

of their shopping baskets.

According to the retailer, the novel idea came about after a survey conducted on 10,000 of their shoppers showed that 71% of men and 64% of women look for a possible match in their local supermarket. And 41% said they viewed contents of fellow shoppers baskets to try and gauge whether they were single.

Asdadating.com is the ‘perfect matchmaking option,’ explains a Asda spokesperson, ‘you can chat to fellow shoppers you like the look of whilst getting your weekly shop done.’