Asos launches AccessAllAsos.com

Online fashion retailer Asos is launching a brand new service for its fans AccessAllAsos.com,

which will give “Asos advocates a behind-the-scenes view of all things Asos”. Looking for “style obsessed” loyal fans, the e-tailer asked its customers to apply to the service by answering questions such as “Who are you and what makes your world go round” and “Can you prove your passion for Asos fashion?” to prove their fashion credentials and love for Asos.

“We are looking for people that truly love Asos and will really get something out of the “Insider” access,” an Asos spokesperson told Marketing Week. “Overall we want to create a closer relationship with our customers, giving them insider access to everything that is going on at Asos and engage in more conversations with them about Asos in general.”

Once accepted, the Asos insiders will be amongst the first to know about everything the business does from new collections to competitions, initiatives and campaigns, plus there will also be opportunities to visit the Asos head office in London, and the possibility of the “odd freebie” or discount.

The service is being opened to a “limited group” to start with, although the retailer says it aims to open it up to “many, many more fans” in the future.