Asos launches US shopping app

Asos, UK's largest fashion retailer, has launched its US shopping application, which offers over 850 labels

as well as Asos home brand for the iPhone, iPad and Android devices.

"Mobile traffic has become an increasingly important channel, so the development of a shopping app was a major priority for us this year," commented Matt Hiscock, senior vice president at Asos US. "Our team has worked hard to deliver a seamless transition between our website, mobile site and app, offering a complete online shopping experience in the palm of a hand."

The new app lets its users synchronizes Asos accounts between web, mobile and app platforms and include the sharing of 'shopping cart items' and 'saved items'. The majority of the online site's functions, including its catwalk videos for products, are also offered on the app as is sharing facilities on social media sites like Facebook, Twitter and Pinterest.

The launch of the mobile app comes at during Asos expansion phase in the country to improve local customer experience. In 2012, Asos established its US office and warehouse to provide more efficient domestic shipping and returns, as well as its VIP premier service that offer free two day shipping for a year for 19 dollars.

"The US plays an important role in our aim to become the world's number one fashion destination for Millennials," added Hiscock. "Our app is one of many ways we are continually innovating to offer our American customer optimized shopping on every platform and through every stage of the experience."