Asos suffers technical glitch

Asos, the UK's largest online fashion retailer, saw a blow to its international expansion after it sufferered a

technical glitch in one of its key markets.

Asos' digital malfunction occured in Australia, which is the company's second largest market after the UK. Australian customers were made to deal with failed orders, despite its market value worth an estimated 70 million pounds per year to Asos.

Customers saw their orders canceled or delayed and said there were unable to reach Asos' service centre. Asos has not revealed what the cost of lost or delayed orders are.