Asos to open office in Birmingham

Online fashion retailer Asos is expanding outside the South East for the first time with the

announcement that it is to open a regional office in Birmingham, creating 20 senior positions in the city.

The e-tailer is to open an office at The Custard Factory in Digbeth by the end of April and has confirmed that the new staff will be focusing on creating new company websites tailored to Asos growth markets in countries such as France and Germany.

In a statement, Asos said that it is “taking advantage of one of the UK’s largest digital sector talent pools and a growing specialism in e-commerce across the city”, adding that 20 senior positions, which include senior software and database engineers, quality assurance analysts and development team leaders, could be increase by a further 30 roles by the end of the year.

Pete Marsden, Asos chief information officer, said: "As a company Asos has grown, despite challenging economic times, because of the innovative approaches we take to meeting our customers’ demands.

“Our innovation comes from our people; we seek out and recruit the very best talent because we know that they are the key to our success. That is exactly what we are doing by creating a presence.”

The new Birmingham team will work alongside the retailer’s London Technology Centre.