Augmented reality top tool for retailers

Augmented reality is now, according to new research,

a very successful retail tool.
 
The research, by marketing communications consultancy Hidden, set out to prove the effectiveness of augmented reality versus traditional sales and marketing collateral.
 
Research carried out on 200 people showed that customers are more likely to buy a product after engaging with an augmented reality experience and would be even willing to pay a higher price for the item.
 
Matt Trubow, CEO at Hidden, said: "It's interesting but not unexpected that the study results clearly indicate people were more engaged with the augmented reality experience than the display advert. More importantly, however, the audience was so engaged that they were willing to spend more to obtain the item after viewing the AR experience.

"This data should prove useful for the remaining sales and marketing professionals that are still unsure how to measure the impact of the technology.”