Aurora Fashion launches multi-brand e-shop

Women's fashion group Aurora Fashions is launching

a multi-brand e-boutique for its labels Coast, Oasis and Warehouse.

The new site will expand its e-commere offers in the Australian and American markets from mid May.

The e-boutique, called &OtherBrands allows customers to shop all three labels using one check-out and one shopping basket. Currently the German website is operational and other European markets will open later this year.

Aurora has over 766 stores in the UK and a total portfolio of over 1278 stores in 33 markets across the globe.