Ballantyne names Roberto Menichetti creative director

Italian fashion label Ballantyne has announced former

Burberry creative director Roberto Menichetti as its new creative director.

Known for his time at Burberry, where he was creative director prior to Christopher Bailey from 1998 to 2001, Menichetti has also designed for brands including Céline, Cerruti, Guy Laroche and Jil Sander.

In his new role with Ballantyne, Menichetti will be responsible for the creative direction of both the men’s and women’s collection.

"When you work for brands, the most important thing is to give value to the products," Menichetti told WWD. "Ballantyne has a strong heritage, and my goal is to take the brand's real value and make it contemporary."