Bally names new chief executive

Swiss luxury brand Bally has appointed Frederic de Narp as its new chief executive,

effective November 4.

De Narp joins Bally from his position as president and chief executive of Harry Winston, where he has been credited with turning around the luxury jewellery and watch brand.

Reinhard Mieck, CEO of Bally’s parent company Labelux said: “We are delighted Frederic will be joining Bally at such an exciting time in the brand’s development. He is an outstanding luxury leader with proven skills in all the areas that Bally will focus on in the years ahead.

“We are nearing a successful restructuring, holistic upgrading and repositioning of this fantastic brand and will be ready to roll out the new Bally as early as 2014. The combination of the brand’s rich heritage, loyal following, growth potential and Frederic’s leadership will make this the brand to watch in the sector and we warmly welcome him to the Group.”

De Narp added: “I have been extremely impressed by the work that has been taking place behind-the-scenes so far, and by the values of modern craftsmanship and innovation at the heart of the brand. I look forward to learning from and leading Bally’s talented teams in the future, and to continue these traditions for customers around the world who love the Bally brand. ”

Prior to joining Harry Winston in 2010, De Narpas spent 18 years at Cartier where he held a series of international retail positions throughout Asia and Europe, before moving to New York to oversee Cartier North America, as President and chief executive.