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Banana Republic enlists Narciso Rodriguez

By FashionUnited

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American retailer Banana Republic has announced that

designer Narciso Rodriguez will begin a new design advisory role with the company. The US-based designer will work in partnership with Banana Republic’s Executive Vice President of Design and Creative Director, Simon Kneen, to help improve the brand’s offering, starting with the autumn/winter 2013 collection.

The hope is that Rodriguez will add a fresh and unique perspective to further Banana Republic's stylishly relevant positioning, as well as contribute to an already strong design and product development team.

"At Banana Republic, we are committed to delivering modern, stylish work wear to our customers," said Jack Calhoun, President of Banana Republic. "Narciso's expertise will be a great complement to Simon's strengths and to our incredible design team."

Rodriguez will start his newly-created role on August 20.
Banana Republic
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Narciso Rodriguez