BeachMint partners with Aldo

E-commerce company BeachMint is partnering with the Aldo Group after signing a long-term

manufacturing and distribution deal to make shoes for its footwear-focused product ShoeMint.

Replacing ShoeMint’s previous manufacturing partner, Steve Madden, Aldo will not only design, make and distribute the footwear, but the group will also sell the branded products through its retail network after taking an equity stake in the company.

“The beauty of ShoeMint is that it is a brand that is positioned in a very similar way to our Aldo brand – beautiful leather-based fashion footwear at mid level prices,” Aldo group retail and product services president David Bensadoun told WWD.

The partnership will also see the number of shoe styles ShoeMint offers increasing, currently the site releases eight to ten new styles per month and this will increase to around thirty. The new lines will launch for the first quarter and will cost between 70 and 200 US dollars.

This is the latest deal BeachMint has announced this year, last month the group launched lingerie line IntiMint by Cosabella and made Mary-Kate and Ashley Olsen co-chairs of its advisory board, as well as offering the fashion twins a stake in the company.