Belstaff to open Mayfair flagship

Luxury fashion brand, Belstaff, is set to open a flagship store in Mayfair, Central London

in a bid to revamp and re-establish the label.

The five-storey, 26,000 sq ft Belstaff House in New Bond Street will contain a two-level retail store and will also be home to the brand’s London showroom.

Harry Slatkin, Belstaff CEO said: "Belstaff House on Bond Street affirms our commitment to embracing the brand's British roots and heritage. With our presentation and store opening in 2012, our company plans to establish its foundation for international expansion for this storied luxury brand."

This will coincide with a new store on New York’s prestigious Madison Avenue.

The opening of the flagship stores mark the brand’s first retail ventures since Belstaff was acquired by the Labelux Group in June 2011.