Beulah London looks to evolve corporate identity

Luxury fashion brand Beulah London has commissioned global

creative agency Attik to develop their new corporate brand and visual identity, which delivers on the promise of “luxury fashion with a heart”.

The new identity is expected to launch in autumn 2014 and Attik has been tasked with “evolving and maturing” the brand over the coming months, ahead of the label’s growth and international expansion plans.

Founded in 2011 by English aristocrat Lady Natasha Rufus Isaacs and Lavinia Brennan, Beulah London was created with the vision of using fashion to raise awareness and funds to help victims of human trafficking. In a short space of time the brand has become known for its elegant designs and its ethical sourcing, and has been worn by the likes of Kate Moss, Sienna Miller, Sarah Jessica Parker, Pippa Middleton and the Duchess of Cambridge.

"We are proud of the beautiful brand we have developed to complement our unique story, and as we move even further onto the world stage, we want to accentuate that glamour can have a human side," explained Rufus Isaacs. "Our customers value elegance, craftsmanship and quality, but also like to know that they're helping to make a positive impact on the world through their choices."

Brennan added: "As we looked toward the future of our evolution, we set out to find a creative group that could understand all facets of our brand and help us communicate what we stand for, both in the fashion world and in the bigger picture. In Attik we have found an innovative partner with a history of working alongside global brands in unique and unexpected ways."