Ben Sherman appoints new CEO

British fashion label Ben Sherman has announced that its former creative director,

Mark Maidment, has been appointed as the retailer’s chief executive officer.

Maidment, who has served as Ben Sherman’s creative director since 2005, overseeing the brand's product design and marketing, has been credited with helping the growth and repositioning of the brand into more premium channels.

"Mark's remarkable combination of creative vision, commercial practicality and executive acumen makes him uniquely qualified to lead Ben Sherman and its talented team," said Tom Chubb, president of Ben Sherman’s parent company Oxford Industries. "While much work remains to be done, with Mark's appointment as CEO we have taken a significant step on the path towards commercial success at Ben Sherman."

Chubb who had assumed the role as acting chief executive officer, following the departure of former CEO Pan Philippou earlier last year, will now undertake the position of chairman.

Additionally, Lindsay Dunsmuir, who has been serving as the group's Finance Director, has been appointed as Chief Operating Officer for the Ben Sherman Group.