Bendon to launch new Playboy lingerie line

Bendon, the New Zealand-based intimate apparel maker who produces Elle Macpherson Intimates, is teaming up

 with the American men’s lifestyle magazine Playboy to create a new range of lingerie based on its customised push-up bra technology Biofit.

The Biofit x Playboy collection will include bras and corsets ranging from 32 to 38 and cup sizes A to DD, as well as a range of matching knickers and Brazilian thongs in XS to L sizes. All of which will feature Biofit technology, which includes suede-touch lining that is designed to keep wearers lifted, in place and adjustment-free all day.

The collection will be available in black, nude, hot pink, white, red and purple, in addition to pieces adorned with delicate lace detailing and dark and light trellis patterns.

Justin Davis-Rice, Bendon chief executive, said: “Biofit x Playboy fuses the allure of Playboy with our renowned Biofit technology for a contemporary, stylish and seductive everyday line. We couldn’t be more thrilled to partner these two iconic brands to offer customers with a new and improved intimates experience.”

Matt Nordby, president of global licensing at Playboy Enterprises added: “Playboy has celebrated the female form for more than 60 years and the Biofit x Playboy line honours that tradition with its seductive aesthetic, as well as the exquisite detailing and customized fit that Bendon brands are known for.”