Benetton appoints creative director

South Vietnam-born You Nguyen joins Benetton Group as its new creative director and chief

merchandizing officer. Nguyen used to work at Levi Strauss & Co as the global senior vice president of merchandising and design for Levi's Women.

By appointing Nguyen, fashion retailer Benetton wants to consolidate its management and creative structure. Benetton believes his international experience will help to start a new chapter of innovation and continuity to grow as internationally in economic and social geography.

Benetton is sold in over 120 countries, and made name with its provocative advertising campaigns.