Benetton Group launches childrens Eco Safe project

Benetton launches Dress Safely, a project to inform

consumers about the safety of children’s products with regard to the presence of potentially dangerous components.

The project was developed after Benetton Group’s childrenswear ranges adopted the Eco Safe mark for meeting exceptionally high chemical and mechanical safety standards.

The mark is issued by the ICQ group, a major and well-recognised consumer goods quality and safety certifying body.

As of the autumn/winter 2012-13 collections, United Colors of Benetton, Undercolors of Benetton and Sisley Young childrenswear ranges will carry a special Eco Safe label. Before reaching the shelves, the clothes will have been monitored throughout the production process, from concept to finished product, by a technical committee of safety experts who will assess the clothes’ potential physical/mechanical risks.