Berghaus confirms USA entry in 2014

Outdoor performance clothing and footwear brand Berghaus has confirmed plans to start trading in the US,

following a successful two-year trail in a small number of specialist stores.

Based in Portland, Oregon, Berghaus USA will operate as a subsidiary of the business and will begin by selling in a selection of products from the winter 2014 range to target retailers.

Walt Crate has been confirmed as president of the division, with Bo Johnson named as VP of sales and marketing. Both are former executives of Salomon USA and have many years of experience in representing a range of outdoor and sports brands and have a successful track record of introducing European based brands to the US.

Berghaus USA will start by selling products from the brand's most technical ranges, including Extrem, Mountain and the recently launched VapourLight collection.

James Harris, Berghaus chief operating officer, said: “We have a great team on the ground in Portland which, combined with the Pentland USA team, will give us the capability to serve our target retailers well. We will be working with our sponsored athletes and adventurers to communicate the benefits of the Berghaus range to USA consumers and we look forward to seeing the growth of Berghaus in the market.”