Any man in the UK can nominate himself for Britain’s Best Dressed Real Man. Online retailermy-wardrobe.com, and mens magazine Esquire are teaming up for the second annual search for the Best Dressed Real Man 2011.
Last year Ross Hancock, a 34-year-old tailor from east London took home the Award. The event is supported with a six-month, multi-platform campaign, Best Dressed Real Man 2011 editorial, promotions, a ‘Best Dressed’ channel on esquire online, and Twitter and Facebook activity.
Both Esquire and my-wardrobe.com will style-scout throughout the UK, with fashion teams visiting cities to find others they feel should be included in the search. Esquire will publish a bound-in supplement in the October issue with style advice for real men.