BFC Awards name Swarovski as principal sponsor

The British Fashion Council has announced a sponsorship partnership with jeweller Swarovski for the 2014 British Fashion

Awards, taking place on December 1 at the London Coliseum.

The partnership will also see Swarovski create custom made awards to be presented at the ceremony.

The move marks a return to the British Fashion Awards for Swarovski, which last sponsored the event in 2009 for its 25th anniversary.