Bimba & Lola launches first UK store

Spanish fashion brand Bimba & Lola is to open its first UK store in

shopping centre Westfield London, at the end of October.

Launched in 2006, Bimba & Lola specialises in accessories and ready-to-wear garments for women, and is currently present in 12 countries with a total of 117 stores across Europe, Latin America, Asia and the Middle East. The London opening marks the first step in the company’s plan that will see a total of 10 stores opening in the capital within the next five years; and joins Bimba & Lola’s other European capitals, Madrid, Lisbon and Paris.

The 1,305 sq ft store will be located on the ground floor of Westfield London, adjacent to fashion retailer Phase Eight, and will offer contemporary pieces for the fashion and trend conscious woman, aged 25-45.

The new store follows the success of the retailer’s European e-commerce website, which launched over the summer, and will see the brand join other Spanish labels Zara, Mango, and Desigual in the shopping centre.