Bionic Yarn teams up with G-Star Raw for 'Raw for the Oceans'

"The oceans need us now," said Pharrell Williams, artist and creative

director at Bionic Yarn, during the unveiling of a new collaboration between Bionic Yarn the denim brand G-Star Raw which took place at the American Museum of Natural History during New York Fashion Week.

Raw for the Oceans is a G-Star line that will be made out of Bionic Yarn which is created out of plastic recycled from the oceans and beaches. In addition to launching Raw for the Oceans, G-Star is also set to begin integrating Bionic Yarn material into existing product lines.

"Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward," commented Pharrell Williams about the new collaboration. "Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet."

The new long-term collaboration between the two brands is the outcome of mutual efforts with the Vortex Project, an initiative by sustainable platform Parley for the Oceans. Together, G-Star Raw and Bionic Yarn decided to join forces to develop a new type of innovate denim, whilst fighting against plastic pollution affecting the worlds oceans.

G-Star's CMO, Thecla Schaeffer commented: "G-Star has always been driven by innovation, and by integrating Bionic Yarn into our collection, we're taking the next step in creating denim for the future. We're very excited about the long-term goals of this collaboration and to have Bionic as our business partner."

The Raw for the Oceans collection will go on sale at selected G-Star Raw stores as well as online August 15.