Blue lenses by Police

Accessories brand Police is focusing its initial advertising activities closer to the points of sale of

their products. The company confirmed a TV screen campaign in shopping centres and transport sites for the UK.

The campaign is running until the 31st August 2011 featuring its Blue Mirrored Lens advertisement running a 20 seconds slot directing viewers to its website. The ad will be repeated 10 times per hour for the opening times of the shopping centres. This comes down to every 6 minutes, for the combined footfall of the centres of 11.3 million a week.

The blue lens is an innovation of Police and was the colour of the 80s and early 90 for sunglasses. For coming season, Police reinvented its heritage collection, which comes in a selection of acetate and metal frames.