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Boden appoints global brand director

By FashionUnited

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Fashion retailer Boden has named former Isobar Chief

Executive Penny Herriman as its first global brand director. In the newly created role, Herriman will oversee a 60-strong team and will be responsible for driving the international development of the brand, which is looking to build upon its presence in the US, Germany, and France, as well as the UK.

Herriman joins Boden in the autumn and will report to Boden's Chief Executive Julian Granville, and will work closely with chairman and founder Johnnie Boden.

Commenting on her appointment Herriman said: “I’ve admired the Boden brand since its inception and I am delighted to have this opportunity to help take it to the next level.

"This is a wonderfully ambitious and creative business, a British success story that has exported its success and subsequently already generates more than half its sales outside the UK. That is a great platform on which to build."
Boden
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Penny Herriman