Boodles launches ecommerce website

Boodles, the luxury British jeweller founded in 1798, has

expanded its international distribution with the launch of a new e-commerce website.

Visitors to the site are be able to browse and buy pieces from the heritage jeweller's latest collection of diamond jewellery, as well as being able to view and order bespoke jewellery from Boodles' archive of one-off high jewellery designs.

The site features a wish-list facility, enabling shoppers to bookmark their favourite items and customers can also sign up for a quarterly newsletter to be kept abreast of the latest news and jewellery launches. Other features include hints and tips on choosing the perfect engagement ring and a diamond buying guide as well as information on sizing and tips on jewellery care.

The new e-commerce website will complement the existing Boodles shops in London, Liverpool, Manchester, Chester and Hong Kong.