Boohoo considers flotation

Online fashion retailer Boohoo is reportedly looking at listing on the London Stock Exchange

as it seeks to emulate the success of rival Asos.

According to the Independent on Sunday, the Manchester-based company is working with private equity firm Zeus, which is also one of Boohoo’s investors, about the strategic options of listing on the stock exchange, as well as a possible sale of the e-tailer.

The young fashion e-tailer, which has expanded into menswear over the past few months, generated revenues of 29 million pounds in the 12 months to February 29 2012, and increased its pre-tax profits by 79 percent to just under 250,000 pounds.

Rival e-tailer Asos, which floated in 2001 at 20 pence, is now valued at more than 4 billion pounds.