Boohoo launches first plus size range
7 Mar 2014
British online fashion retailer Boohoo.com has launched a plus sized range, which is inspired by differenttrends from the runway.
The new plus line from Boohoo offers fashionable clothing from size 16 to 24. The online fashion retailer claims that its new clothing line will offer "ultra-flattering, fashion forward pieces" for women with a fuller figure.
Boohoo Plus focuses on three main trends for its debut Spring/Summer 14 collection; Pastels mixed with florals, monochromatic/patterned prints and neon vivid colors. Prices range from 10 pounds for a pair of floral or plain leggings to 28 pounds for a jumpsuit.
The online store's collections are all created by an in house design team, who develop clothing for Boohoo's own brand as well as accessories. The plus size launch comes not long after Boohoo.com revealed plans to float on AIM later this month.