Bosideng London launches ecommerce

Chinese fashion retailer, Bosideng, which opened its

headquarters’ doors here on Oxford street this summer, has launched an ecommerce site – the first Chinese retailer in the UK to be available online.

As part of its expansion into the European market, Bosideng London’s most popular pieces from its Autumn/Winter 2012 collection are all available for next-day UK delivery.

“Following the launch of our London store, we’re pleased to expand our offering to the whole of the UK,” said Wayne Zhu, Bosideng UK’s CEO. “This is a key step in making our mark on British consumers and our target male audience. Recent reports show that UK consumers have one of the world’s highest online spends, and we’re very happy to be joining the cyber shopping experience.”

Bosideng London’s range has been developed by British Design Directors Nick Holland and Ash Gangotra, who hold five decades of combined experience and have previously worked with Oasis frontman Liam Gallagher on his Pretty Green label. Dedicated to quality and innovation, only 50 pieces of each item have been created for the exclusive Autumn/Winter 2012 collection.